Why Indie Hackers Keep Undercharging (And How to Stop)
I’ve launched four products in the last two years. Three of them had the same problem, and it had nothing to do with the code, the marketing, or the feature set. The problem was the price. With the first product, I charged $9/month because it “felt right.” With the second, I offered a generous free tier because I wanted traction. With the third, I matched a competitor’s pricing without thinking about whether their cost structure had anything to do with mine. Every single time, the pricing was wrong. And every single time, the fix was the same: charge more. This is not another generic article about pricing models. This is what I actually learned, what I got wrong, and the framework I use now before putting a number on anything. ...